Analisis Konten Marketing Bank Syariah Indonesia
Studi Literatur Strategi Konten Marketing yang Sukses dan Efektif
DOI:
https://doi.org/10.32832/diversityjournal.v5i3.21284Keywords:
marketing, content, Islamic banking in Indonesia, digital marketing, engagement, brand image.Abstract
Penelitian ini bertujuan untuk menganalisis penerapan strategi konten marketing dalam industri perbankan syariah di Indonesia, dengan fokus pada efektivitas konten dalam meningkatkan keterlibatan audiens serta membangun citra merek syariah. Kajian ini dilakukan melalui metode studi literatur dari berbagai sumber akademik dan penelitian terdahulu, serta analisis pada konten marketing Bank Syariah Indonesia (BSI) pada kanal youtube sebagai objek utama. Dalam konteks digital, bentuk konten yang digunakan antara lain mencakup video edukatif, video marketing, serta kolaborasi dengan influencer.
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