Rahmi, S.F., Herniwanti, H. and Amalia, R. 2026. SWOT ANALYSIS (IFAS-EFAS) IN THE 7P MARKETING MIX STRATEGY TO INCREASE PATIENT REVISITS AT PRIVATE DENTAL CLINICS IN PEKANBARU. HEARTY. 14, 3 (Jun. 2026), 780–789. DOI:https://doi.org/10.32832/hearty.v14i3.22836.