KURAESIN, Ecin; PUTRI, Nazwa Davina; SINAGA, Hanif Zaidan. The Influence Of Price, Online Customer Reviews, and Ratings On The Purchasing Decisions Of Generation Z In TikTok Shop Marketplace. inovator, [S. l.], v. 15, n. 1, p. 78–90, 2026. DOI: 10.32832/inovator.v15i1.24077. Disponível em: http://150.107.142.43/index.php/INOVATOR/article/view/24077. Acesso em: 6 nov. 2026.