Mulyasari N, Hernidatiatin LT. The Influence of Influencer Marketing, Brand Image and Electronic Word of Mouth on Emina Skincare Purchase Decisions in Generation Z in Cirebon City. JM-UIKA [Internet]. 2026 Jun. 5 [cited 2026 Jun. 8];17(2):388-401. Available from: http://150.107.142.43/index.php/manajemen/article/view/22858