Analisis Kepuasan Mahasiswa Peserta MBKM di Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun
DOI:
https://doi.org/10.32832/inovator.v11i2.7192Keywords:
Kepuasan, Importance Performance Analysis, MBKMAbstract
Abstraksi
Penelitian ini bertujuan untuk mendapatkan gambaran mengenai kepuasan
mahasiswa dalam mengikuti program MBKM (Merdeka Belajar Kampus
Merdeka) pada tahun 2021. Metode penelitian menggunakan desain konlkusif
deskriptif dimana digunakan Importance Performane Analysis untuk
mendapatkan deskripsi indicator-indokator dalam persepsi mahasiswa peserta
MBKM. Indikator-indikator tersebut disusun melalui FGD dengan mahasiswa
peserta MBKM yang selanjutnya disusun ke dalam instrument kuisioner, yang
terbagi ke dalam lima dimensi yaitu Sosialisasi, pendaftaran, sleksi, pelaksanaan
serta pelaporan. Keseluruhan dimensi tersebut terdiri dari 23 item pernyataan
kinerja atribut dan 23 item pernyataan tingkat kepentingan. Responden dalam
penelitian ini yaitu seluruh mahasiswa peserta MBKM Fakultas Ekonomi dan
Bisnis Universitas Ibn Khaldun yang berjumlah 18 mahasiswa. Hasil penelitian
menunjukan bhawa seluruh indikator memiliki nilai rata-rata kinerja dibawah
rata-rata nilai tingkat kepentingan. Indikator-indikator yang nilai rata-ratanya di
bawah nilai rata-rata kinerja total yaitu media sosialisasi, informasi tempat
mbkm, sharing session, materi sosialisasi, waktu sosialisasi, Rentang waktu
pendaftaran, kehandalan website, Transfaransi Hasil Seleksi, tahap perencanaan,
Rentang waktu pelaksanaan MBKM, penugasan, kompensasi, dan waktu
pelaporan..
Abstract
This study aims to obtain an overview of student satisfaction in participating in
the MBKM program (Merdeka Belajar Kampus Merdeka) in 2021. The research
method uses a descriptive conclusive design where Importance Performance
Analysis is used to obtain a description of the indicators in the perceptions of
MBKM participating students. These indicators were compiled through FGDs
with MBKM participating students which were then compiled into a
questionnaire instrument, which was divided into five dimensions, namely
socialization, registration, selection, implementation and reporting. The overall
dimensions consist of 23 items of attribute performance statements and 23 items
of importance level statements. Respondents in this study were all students
participating in the MBKM Faculty of Economics and Business, Ibn Khaldun
University, totaling 18 students. The results of the study show that all indicators
have an average performance value below the average level of importance. The indicators whose average value is below the average value of total performance are socialization media, information on the place of mbkm, sharing sessions,socialization materials, socialization time, registration time span, websiter eliability, transparency of selection results, planning stage, implementation time span MBKM, assignment, compensation, and reporting time
References
Analisis Faktor-Faktor Yang Mempengaruhi
Kepuasan Pelanggan Bengkel Otomotif
Roda Dua Dengan Metode Important
Performance Analysis. (2021). Jurnal
Tekno Mesin, 4(2).
Arwildayanto, A., Arifin, A., & Suking, A.
(2020). Analisis Deskriptif Daya Saing
Perguruan Tinggi. Ilmu Pendidikan:
Jurnal Kajian Teori dan Praktik
Kependidikan, 5(1), 25-34.
Astri Fuji RS, Desta Fransiska, Meitry Ayu P,
N. J. (2016). Politeknik Negeri Bandung.
Analisis Kepuasan Konsumen Gojek Di
Wilayah Kota Bandung, 2, 1–71.
Cvelbar, L. K., & Dwyer, L. (2013). An
importance–performance analysis of
sustainability factors for long-term
strategy planning in Slovenian
hotels. Journal of sustainable
tourism, 21(3), 487-504.
Deni Sopiansyah,Siti Masruroh,Qiqi Yuliati
Zaqiah,Mohamad Erihadiana (2021)
Konsep dan Implementasi Kurikulum
MBKM, Reslaj, Vol 4 No 1, UIN Sunan
Gunung Jati Bandung.
Firdaus, M. A., & Yudhawati, D. (2018).
Mengukur Kepuasan Mahasiswa
Dengan IPA. Inovator, 7(1), 69.
https://doi.org/10.32832/inovator.v7i1.
Graham, C.R., Allen, S. & Ure, D. (2005).
Benefits and Challenges of Blended
Learning Environments. Encyclopedia of
Information Science and Technology. IGI
Global: 253-259.
Hairunisya, N. (2021). Analysis Of Teaching
Material Development Problems
(Implementation Of Independent
Learning And Merdeka Campus). Jurnal
Pendidikan Tambusai, 5(3), 6984-6994.
Hruska, I.Z., Hinke, I.J., & Micudova, I. K.
(2018). Methods to Efficiently Achieve
High-Quality Teaching of Accounting at
the University: A Teaching Innovation
Evaluation. The Turkish Online Journal
of Educational Technology, 17, 1.
Ina Rohiyatussakinah (2021)Implementation of
MBKM and the Relationship of
Curriculum Policy based on a Case of
EFL Education in Japan, Journal of
Englist Language Teaching and
Literature (JELTL) , Vol 4 No 2, Unbaya
Kartasasmita Ginanjar. (2010). Mengukur
Kinerja Pelayanan dan Kepuasan
KONSUMEN (2nd ed.). Pustaka Reka
Cipta.
Kotler, Philip. (2002). Manajemen pemasaran.
Jilid 2 (10th ed). Jakarta: Prenhallindo.
Lai, I. K. W., & Hitchcock, M. (2015).
Importance–performance analysis in
tourism: A framework for
researchers. Tourism management, 48,
-267.
Marlina, A., & Bimo, W. A. (2018).
Digitalisasasi Bank Terhadap
Peningkatan Pelayanan Dan Kepuasan
Nasabah Bank. INOVATOR, 7(1).
https://doi.org/10.32832/inovator.v7i1.
Martilla, J. A., & James, J. C. (1977).
Importance-performance analysis.
Journal of Marketing, 41.
Novianti, R., & Syarkowi, A. (2021). Kepuasan
Siswa Terhadap Pembelajaran Fisika di
Era New Normal Covid-19. Journal of
Natural Science and Integration, 4(2),
-174.
Tuti Marjan Fuadi ,Dian Aswita (2021),
Merdeka Belajar Kampus Merdeka;
Bagaimana Penerapan dan kendala yang
dihapi oleh perguruan Tinggi Swasta di Aceh, Jurnal Dedikasi Publikasi Vol 5 No
Universitas Abuyatama.
Phadermrod, B., Crowder, R. M., & Wills, G. B.
(2019). Importance-performance analysis
based SWOT analysis. International
Journal of Information Management, 44,
-203.
Rusli Baharuddin ( 2021), Adaptasi kurikulum
Merdeka Belajar Kampus
Merdeka,Jurnal Studi Guru dan
pembelajaran, Vol4 No 1, Universitas
Cokroaminoto Palopo.
Saptariana,Joko Sutarto,Tri Joko Rahardjo,
Kardoyo (2021).Relationship Of Learning
Motivation And Learning Environment
With The Learning Achievements Of
Students Of Tata Boga UNNES￾Education As A Form Of Evalusion Of
MBKM Program In 2021 , Vl 11 No 10,
RIGE (Review of Internasional
Geographical Education)
Sever, I. (2015). Importance-performance
analysis: A valid management
tool?. Tourism management, 48, 43-53.
Spector, J. M., Johnson, T. E., & Young, P. A.
(2014). An editorial on research and
development in and with educational
technology. Educational Technology
Research and Development, 62(1), 1-12.
Suda, K.J., Sterling, J.M., Guirguis, A.B. &
Mathur, S.K. (2014). Student perception
and academic performance after
implementation of a blended learning
approach to a drug information and
literature evaluation course. Currents in
Pharmacy Teaching and Learning, vol.6:
-372.
Vamosi, A.R., Pierce, B.G. & Slotkin, M.H.
(2004). Distance learning in an
accounting principles course”student
satisfaction and perceptions of efficacy.
Journal of Education for Business, vol.
, no. 6: 360-366. bangan makanan
unggulan minangkabau berdaya saing
global. Jurnal Akuntansi Dan Manajemen,
(2), 41–50.
Saeroji, A., & Wijaya, D. A. (2017). Pemetaan
Wisata Kuliner Khas Kota Surakarta.
Jurnal Pariwisata Terapan, 1(2), 13.
https://doi.org/10.22146/jpt.24968
Sempati. (2017). Persepsi dan perilaku remaja
terhadap makanan tradisional dan makanan
modern skripsi. 1–83.
Siregar, F. (2010). Analisis Strategi
Pengembangan Usaha Kecil Kripik Pisang
"Kondang Jaya" Binaan Koperasi BMT Al
Ikhlaash Kota Bogor. Skripsi, IPB Bogor
Sunarti, P. A., & Mawardi, M. K. (2017).
Analisis Swot Pada Umkm Keripik
Tempe Amel Malang Dalam Rangka
Meningkatkan Daya Saing Perusahaan.
Jurnal Administrasi Bisnis S1 Universitas
Brawijaya, 43(1), 104–113.
Suryatama, E. (2014). Lebih Memahami Analisis
SWOT Dalam Bisnis. Kata Pena.
Utomo, A.W. (2016). Pengembangan Ensiklopedi
Makanan Tradisional Daerah Istimewa
Yogyakarta. 1–132.
Wijaya, S. (