Analisis Kepuasan Mahasiswa Peserta MBKM di Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun

Authors

  • Muhamad Azis Firdaus Program Studi Manajemen Fakultas Ekonomi dan Busnis Universitas Ibn Khaldun Bogor
  • Titing Suharti Program Studi Manajemen Fakultas Ekonomi dan Busnis Universitas Ibn Khaldun Bogor
  • Imam Sundarta Program Studi Manajemen Fakultas Ekonomi dan Busnis Universitas Ibn Khaldun Bogor
  • Hurriyaturrohman Hurriyaturrohman Program Studi Manajemen Fakultas Ekonomi dan Busnis Universitas Ibn Khaldun Bogor
  • Rachmatullaily Tinakartika Rinda Program Studi Manajemen Fakultas Ekonomi dan Busnis Universitas Ibn Khaldun Bogor
  • Azolla Degita Azis Program Studi Manajemen Fakultas Ekonomi dan Busnis Universitas Ibn Khaldun Bogor
  • Widhi Aryo Bimo Program Studi Manajemen Fakultas Ekonomi dan Busnis Universitas Ibn Khaldun Bogor
  • Denia Maulani Program Studi Manajemen Fakultas Ekonomi dan Busnis Universitas Ibn Khaldun Bogor

DOI:

https://doi.org/10.32832/inovator.v11i2.7192

Keywords:

Kepuasan, Importance Performance Analysis, MBKM

Abstract

Abstraksi
Penelitian ini bertujuan untuk mendapatkan gambaran mengenai kepuasan
mahasiswa dalam mengikuti program MBKM (Merdeka Belajar Kampus
Merdeka) pada tahun 2021. Metode penelitian menggunakan desain konlkusif
deskriptif dimana digunakan Importance Performane Analysis untuk
mendapatkan deskripsi indicator-indokator dalam persepsi mahasiswa peserta
MBKM. Indikator-indikator tersebut disusun melalui FGD dengan mahasiswa
peserta MBKM yang selanjutnya disusun ke dalam instrument kuisioner, yang
terbagi ke dalam lima dimensi yaitu Sosialisasi, pendaftaran, sleksi, pelaksanaan
serta pelaporan. Keseluruhan dimensi tersebut terdiri dari 23 item pernyataan
kinerja atribut dan 23 item pernyataan tingkat kepentingan. Responden dalam
penelitian ini yaitu seluruh mahasiswa peserta MBKM Fakultas Ekonomi dan
Bisnis Universitas Ibn Khaldun yang berjumlah 18 mahasiswa. Hasil penelitian
menunjukan bhawa seluruh indikator memiliki nilai rata-rata kinerja dibawah
rata-rata nilai tingkat kepentingan. Indikator-indikator yang nilai rata-ratanya di
bawah nilai rata-rata kinerja total yaitu media sosialisasi, informasi tempat
mbkm, sharing session, materi sosialisasi, waktu sosialisasi, Rentang waktu
pendaftaran, kehandalan website, Transfaransi Hasil Seleksi, tahap perencanaan,
Rentang waktu pelaksanaan MBKM, penugasan, kompensasi, dan waktu
pelaporan..

Abstract
This study aims to obtain an overview of student satisfaction in participating in
the MBKM program (Merdeka Belajar Kampus Merdeka) in 2021. The research
method uses a descriptive conclusive design where Importance Performance
Analysis is used to obtain a description of the indicators in the perceptions of
MBKM participating students. These indicators were compiled through FGDs
with MBKM participating students which were then compiled into a
questionnaire instrument, which was divided into five dimensions, namely
socialization, registration, selection, implementation and reporting. The overall
dimensions consist of 23 items of attribute performance statements and 23 items
of importance level statements. Respondents in this study were all students
participating in the MBKM Faculty of Economics and Business, Ibn Khaldun
University, totaling 18 students. The results of the study show that all indicators
have an average performance value below the average level of importance. The indicators whose average value is below the average value of total performance are socialization media, information on the place of mbkm, sharing sessions,socialization materials, socialization time, registration time span, websiter eliability, transparency of selection results, planning stage, implementation time span MBKM, assignment, compensation, and reporting time

References

Analisis Faktor-Faktor Yang Mempengaruhi

Kepuasan Pelanggan Bengkel Otomotif

Roda Dua Dengan Metode Important

Performance Analysis. (2021). Jurnal

Tekno Mesin, 4(2).

Arwildayanto, A., Arifin, A., & Suking, A.

(2020). Analisis Deskriptif Daya Saing

Perguruan Tinggi. Ilmu Pendidikan:

Jurnal Kajian Teori dan Praktik

Kependidikan, 5(1), 25-34.

Astri Fuji RS, Desta Fransiska, Meitry Ayu P,

N. J. (2016). Politeknik Negeri Bandung.

Analisis Kepuasan Konsumen Gojek Di

Wilayah Kota Bandung, 2, 1–71.

Cvelbar, L. K., & Dwyer, L. (2013). An

importance–performance analysis of

sustainability factors for long-term

strategy planning in Slovenian

hotels. Journal of sustainable

tourism, 21(3), 487-504.

Deni Sopiansyah,Siti Masruroh,Qiqi Yuliati

Zaqiah,Mohamad Erihadiana (2021)

Konsep dan Implementasi Kurikulum

MBKM, Reslaj, Vol 4 No 1, UIN Sunan

Gunung Jati Bandung.

Firdaus, M. A., & Yudhawati, D. (2018).

Mengukur Kepuasan Mahasiswa

Dengan IPA. Inovator, 7(1), 69.

https://doi.org/10.32832/inovator.v7i1.

Graham, C.R., Allen, S. & Ure, D. (2005).

Benefits and Challenges of Blended

Learning Environments. Encyclopedia of

Information Science and Technology. IGI

Global: 253-259.

Hairunisya, N. (2021). Analysis Of Teaching

Material Development Problems

(Implementation Of Independent

Learning And Merdeka Campus). Jurnal

Pendidikan Tambusai, 5(3), 6984-6994.

Hruska, I.Z., Hinke, I.J., & Micudova, I. K.

(2018). Methods to Efficiently Achieve

High-Quality Teaching of Accounting at

the University: A Teaching Innovation

Evaluation. The Turkish Online Journal

of Educational Technology, 17, 1.

Ina Rohiyatussakinah (2021)Implementation of

MBKM and the Relationship of

Curriculum Policy based on a Case of

EFL Education in Japan, Journal of

Englist Language Teaching and

Literature (JELTL) , Vol 4 No 2, Unbaya

Kartasasmita Ginanjar. (2010). Mengukur

Kinerja Pelayanan dan Kepuasan

KONSUMEN (2nd ed.). Pustaka Reka

Cipta.

Kotler, Philip. (2002). Manajemen pemasaran.

Jilid 2 (10th ed). Jakarta: Prenhallindo.

Lai, I. K. W., & Hitchcock, M. (2015).

Importance–performance analysis in

tourism: A framework for

researchers. Tourism management, 48,

-267.

Marlina, A., & Bimo, W. A. (2018).

Digitalisasasi Bank Terhadap

Peningkatan Pelayanan Dan Kepuasan

Nasabah Bank. INOVATOR, 7(1).

https://doi.org/10.32832/inovator.v7i1.

Martilla, J. A., & James, J. C. (1977).

Importance-performance analysis.

Journal of Marketing, 41.

Novianti, R., & Syarkowi, A. (2021). Kepuasan

Siswa Terhadap Pembelajaran Fisika di

Era New Normal Covid-19. Journal of

Natural Science and Integration, 4(2),

-174.

Tuti Marjan Fuadi ,Dian Aswita (2021),

Merdeka Belajar Kampus Merdeka;

Bagaimana Penerapan dan kendala yang

dihapi oleh perguruan Tinggi Swasta di Aceh, Jurnal Dedikasi Publikasi Vol 5 No

Universitas Abuyatama.

Phadermrod, B., Crowder, R. M., & Wills, G. B.

(2019). Importance-performance analysis

based SWOT analysis. International

Journal of Information Management, 44,

-203.

Rusli Baharuddin ( 2021), Adaptasi kurikulum

Merdeka Belajar Kampus

Merdeka,Jurnal Studi Guru dan

pembelajaran, Vol4 No 1, Universitas

Cokroaminoto Palopo.

Saptariana,Joko Sutarto,Tri Joko Rahardjo,

Kardoyo (2021).Relationship Of Learning

Motivation And Learning Environment

With The Learning Achievements Of

Students Of Tata Boga UNNES￾Education As A Form Of Evalusion Of

MBKM Program In 2021 , Vl 11 No 10,

RIGE (Review of Internasional

Geographical Education)

Sever, I. (2015). Importance-performance

analysis: A valid management

tool?. Tourism management, 48, 43-53.

Spector, J. M., Johnson, T. E., & Young, P. A.

(2014). An editorial on research and

development in and with educational

technology. Educational Technology

Research and Development, 62(1), 1-12.

Suda, K.J., Sterling, J.M., Guirguis, A.B. &

Mathur, S.K. (2014). Student perception

and academic performance after

implementation of a blended learning

approach to a drug information and

literature evaluation course. Currents in

Pharmacy Teaching and Learning, vol.6:

-372.

Vamosi, A.R., Pierce, B.G. & Slotkin, M.H.

(2004). Distance learning in an

accounting principles course”student

satisfaction and perceptions of efficacy.

Journal of Education for Business, vol.

, no. 6: 360-366. bangan makanan

unggulan minangkabau berdaya saing

global. Jurnal Akuntansi Dan Manajemen,

(2), 41–50.

Saeroji, A., & Wijaya, D. A. (2017). Pemetaan

Wisata Kuliner Khas Kota Surakarta.

Jurnal Pariwisata Terapan, 1(2), 13.

https://doi.org/10.22146/jpt.24968

Sempati. (2017). Persepsi dan perilaku remaja

terhadap makanan tradisional dan makanan

modern skripsi. 1–83.

Siregar, F. (2010). Analisis Strategi

Pengembangan Usaha Kecil Kripik Pisang

"Kondang Jaya" Binaan Koperasi BMT Al

Ikhlaash Kota Bogor. Skripsi, IPB Bogor

Sunarti, P. A., & Mawardi, M. K. (2017).

Analisis Swot Pada Umkm Keripik

Tempe Amel Malang Dalam Rangka

Meningkatkan Daya Saing Perusahaan.

Jurnal Administrasi Bisnis S1 Universitas

Brawijaya, 43(1), 104–113.

Suryatama, E. (2014). Lebih Memahami Analisis

SWOT Dalam Bisnis. Kata Pena.

Utomo, A.W. (2016). Pengembangan Ensiklopedi

Makanan Tradisional Daerah Istimewa

Yogyakarta. 1–132.

Wijaya, S. (

Downloads

Published

2022-05-09

How to Cite

Firdaus, M. A., Suharti, T., Sundarta, I., Hurriyaturrohman, H., Rinda, R. T., Azis, A. D., Bimo, W. A., & Maulani, D. (2022). Analisis Kepuasan Mahasiswa Peserta MBKM di Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun. INOVATOR, 11(1), 360–371. https://doi.org/10.32832/inovator.v11i2.7192

Issue

Section

Artikel